SEC leverages education, advertising to drive capital market growth

The Securities and Exchange Commission (SEC) has unveiled a new campaign aimed at increasing participation in Nigeria’s capital market through a mix of education, advertising, and strategic partnerships.

The initiative, tagged ‘#investnigeria’, seeks to bridge the knowledge gap among potential investors by enhancing financial literacy and promoting investment opportunities. Speaking on the campaign’s significance, the SEC’s Director General, Emomotimi Agama, stressed the pivotal role of advertising in driving investor awareness and boosting market participation.

“Some reasons why advertising can be an effective way to promote investment in the capital market are that it can educate potential investors about the benefits and opportunities of investing in the capital market. The campaigns improve literacy by helping investors understand various investment products, risks, and rewards,” Agama explained.

The campaign’s focus extends beyond mere publicity, with SEC employing multi-channel media strategies such as billboards, social media campaigns, online advertising, and email outreach. To further amplify its reach, the Commission plans to engage financial influencers, bloggers, and thought leaders, alongside hosting workshops, seminars, and conferences.

Agama noted that initiatives like these are essential for enhancing transparency and liquidity in the capital market. “Encouraging investment in the capital market can lead to increased economic activity, job creation, and GDP growth. Advertising can attract domestic and foreign investment, leading to increased capital formation and development of the capital market,” he said, highlighting the broader economic benefits of increased market participation.

The SEC’s commitment to innovation is also underscored by its exploration of blockchain technology to foster trust and transparency in the capital market, ensuring the platform remains attractive to both local and foreign investors.

Investor education remains at the core of the SEC’s strategy, with Agama reaffirming the Commission’s dedication to equipping investors with knowledge to discern credible opportunities. “We will also leverage media coverage to raise awareness about the capital market and investment opportunities.

“One of the ways by which you can protect investors is by equipping them with knowledge and giving them the know-how to discern between what is a good investment and what is not,” he said, emphasizing that access to information would be prioritized to build confidence and engagement in the market.

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