Good Mama elevates consumer experience with fashion, style campaign

Good Mama detergent has redefined consumer engagement with its vibrant ‘Good Mama’s Day Out’ campaign, blending fashion, entertainment, and community spirit across three major cities Ibadan, Lagos, and Ilorin. With prizes worth over N5 million, the brand reinforced its commitment to celebrating loyal customers while highlighting the practical benefits of its detergent.

The campaign, which began in Ibadan on November 23, 2024, and concluded in Ilorin, reached its peak in Lagos with a stylish fashion show headlined by social media influencer Tomike Adeoye, popularly known as Olori Ebi. The event celebrated creativity and self-expression, offering participants opportunities to compete in fashion-forward categories such as Best Dressed, Best Head Tie, and Best Catwalk. Winners took home impressive prizes, including cash, washing machines, and pressing irons.

Good Mama’s Brand Manager, Ramat Haruna, highlighted the initiative’s focus on individuality and community connection. “celebrate personal style and community spirit,” while also showcasing the practical benefits of the Good Mama detergent,” she said.

The Head of Marketing, Toyin Dania, added that the campaign went beyond product promotion. “This was an opportunity to celebrate consumers’ confidence and style. It allowed us to go beyond selling a product by creating a community-driven experience,” she noted.

Attendees participated in engaging activities such as wash demonstrations, games, and raffle draws, which showcased Good Mama’s advanced detergent formula designed for extra clean and fresh laundry results.

To complement the physical events, Good Mama launched an ongoing digital campaign titled ‘Vibe in Style with Good Mama.’ This initiative includes creative challenges like Lyrical Challenge, Laundry Moment, and Own Your Style, offering more opportunities for consumers to win prizes while reinforcing the brand’s identity as a lifestyle enhancer.

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