Fidelity Bank Launches “Bundles Of Joy” Initiative For Children With Special Needs

Fidelity Bank Plc, a leading financial institution, has introduced the “Bundles of Joy” initiative, a new program designed to support children with special needs and their families.

Cablenews24 reports that the initiative focuses on creating inclusive spaces and activities for children aged 4 to 11 with conditions such as autism, Down syndrome, and cerebral palsy. It aims to address the challenges families face in integrating their children into society.

“This initiative underscores Fidelity Bank’s commitment to fostering a more inclusive society for children with special needs,” said Dr. Meksley Nwagboh, Divisional Head of Brand and Communications at Fidelity Bank Plc.

“Through the Bundles of Joy program, we are providing a variety of engaging activities, including sensory rooms, outdoor play stations, and obstacle courses, all tailored to help improve mobility and social skills. Additionally, we offer resources and information to help parents and caregivers better support their children”, he explained.

This Online News Medium learnt that families can participate by registering their children online at www.fidelitybank.ng/bundlesofjoy/.

During the registration process, parents are required to provide their name, their child’s name, and details about their child’s needs. Fidelity Bank will then reach out to arrange a special outing for each child in January 2025.

The Bundles of Joy program is part of Fidelity Bank’s broader commitment to corporate social responsibility (CSR) and its efforts to promote inclusivity for children with special needs.

Recently, Fidelity Bank staff supported the Patrick Speech and Language Centre in Ikeja, Lagos State—a facility dedicated to the education and socio-economic development of children and young adults with autism. Their contributions included a cash donation and the provision of gift items to enhance the learning experience of students at the center.

With the Bundles of Joy initiative, Fidelity Bank continues to demonstrate its dedication to creating meaningful impacts and fostering a society where every child is given the opportunity to thrive.

The bank has won multiple local and international awards including the Export Financing Bank of the Year and Excellence in Digital Transformation & MSME Banking at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards; the Best Payment Solution Provider Nigeria 2023 and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards; Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023; and Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.

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