Lagos shopping festival, a triumph of commerce, entertainment, collaboration  

The inaugural Lagos Shopping Festival, held at the Mobolaji Johnson Arena in Onikan, Lagos, has been celebrated as a landmark event, showcasing the state’s potential as a hub for commerce and entertainment. The 72-hour, non-stop festival brought together stakeholders from diverse industries, reflecting the synergy between private enterprise and public leadership.

Spearheaded by Chain Reactions Africa, a leading Public Relations consulting firm, the festival demonstrated the impact of collaborative vision, with Governor Babajide Sanwo-Olu playing a pivotal role. Israel Opayemi, Managing Director of Chain Reactions Africa, described the event as “the Governor’s brainchild,” highlighting his leadership and strategic endorsement as critical to its success.

“Firstly, the Lagos Shopping Festival could not have come to fruition if the Governor did not buy into our audacious plan when we first presented the idea to him during the Covid-19 pandemic in 2020. Secondly, it was the Governor’s exemplary leadership of the project as its Chief Marketing Officer which attracted the buy-in of key sponsors like Zenith Bank, Tolaram Group, First Bank Plc, and Guinness Nigeria Plc,” Opayemi noted.

Governor Sanwo-Olu, during the unveiling of the festival’s identity, emphasized its significance for Lagos’ tourism and economic development. He lauded the sponsors’ foresight and urged long-term commitment to the initiative, describing it as a value-adding feature on the state’s tourism calendar.

“must specially acknowledge your pioneering sponsorship role. It is easy for a corporate sponsor to jump on the sponsorship bandwagon of an already-established festival and fund it. But you are supporting the maiden edition of this Lagos Shopping Festival with us. The competition is watching you now. Do not build this brand with us and yield the space for the competition to take over. I do hope you would all commit long-term to this brilliant initiative,” Sanwo-Olu said.

Corporate leaders echoed this sentiment. Girish Sharma, CEO of Guinness Nigeria Plc, praised the festival as a “creative fusion of commerce and entertainment” that captures the spirit of Lagos.

“Lagos is the commercial heartbeat of Nigeria and Africa’s entertainment capital, and the Lagos Shopping Festival captures its essence. We see opportunities in this initiative because it is a creative fusion of commerce and entertainment. This partnership reflects our dedication to fostering economic opportunities and supporting the nation’s vibrant entertainment industry.”

The festival, which catered to the MSME ecosystem, offered a platform for buyers, sellers, and fun-seekers to converge, blending commerce with vibrant entertainment.

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