FirstBank Boosts Carnival Calabar

By Love Ikuku-Oyedokun

Lagos, December 26, 2025 – FirstBank, West Africa’s leading financial institution, has reinforced its commitment to Nigeria’s cultural and creative sector by sponsoring the Carnival Calabar & Festival 2025. As part of its support, the bank is introducing a first-of-its-kind 500-seater premium bleacher, offering attendees an exclusive and enhanced carnival experience.

Cablenews24 reports that the premium seating area, designed for comfort, safety, and optimal viewing, marks a significant upgrade to the annual event. Speaking on the initiative, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications at FirstBank, explained that the sponsorship aligns with the bank’s First@Arts initiative, which supports Nigeria’s creative and cultural industries.

“For over 131 years, FirstBank has championed platforms that foster creativity, unity, and cultural expression,” Ijabiyi said. “Our partnership with Carnival Calabar reflects our dedication to preserving Nigeria’s heritage while enhancing the festival experience. The introduction of this premium bleacher ensures attendees enjoy unmatched comfort and an unforgettable spectacle.”

Gabe Onah, Chairman of the Cross River State Carnival Calabar Commission, praised FirstBank’s involvement, stating: “This sponsorship underscores the vital role of private-sector collaboration in elevating Nigeria’s cultural tourism. FirstBank’s support not only improves the carnival’s infrastructure but also boosts its international appeal.”

The 2025 Carnival Calabar & Festival is being marketed by Okhma Global Limited, the official brand partner responsible for sponsorships, promotions, and ticket sales. Okhma has worked with the Cross River State government for over a decade, driving the carnival’s commercial success and global recognition.

With this sponsorship, FirstBank continues to demonstrate its leadership in promoting arts, culture, and entertainment, further solidifying its legacy as a key supporter of Nigeria’s creative economy.

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