MultiChoice Takes Anti-Piracy Fight to Secondary Schools

MultiChoice Nigeria has escalated its war on content theft by launching its anti-piracy sensitization campaign directly into secondary schools, starting with Kuramo Senior College in Lagos. The initiative aims to embed a culture that respects creative ownership among Nigeria’s next generation.

Cablenews24 reports that the goal is clear: educate young Nigerians on how piracy actively damages the creative ecosystem by denying filmmakers, musicians, and writers their rightful earnings and discouraging vital industry investment.

During interactive sessions featuring games and discussions, students were taught the real cost of illegal streaming. Intellectual property expert, Mr. Obafemi Agaba, simplified complex copyright laws, stating, “Every film you stream illegally or song you share without permission takes something away from its creator.” He challenged them: “If you love Nollywood and Afrobeats, then help protect them by saying no to piracy.”

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Students responded enthusiastically, asking questions and pledging to become “cultural heroes” committed to safeguarding originality in their communities.

Ms. Caroline Oghuma, Executive Head of Corporate Affairs at MultiChoice Nigeria, confirmed that this school engagement is a long-term strategy to ensure future audiences value and protect creativity.

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