Aquafina Energizes Lagos 10km Race

By Love Oyedokun

Lagos, Nigeria – Aquafina, a leading bottled water brand, made a significant splash at the 11th edition of the Access Bank Lagos City Marathon, held on February 14, 2026, by awarding a substantial N1 million prize to each of the first ten groups to cross the finish line in the 10-kilometer race. This initiative underscores Aquafina’s ongoing commitment to fostering fitness, wellness, and a sense of collective accomplishment within Nigeria’s rapidly growing running community.

Cablenews24 reports that under the vibrant campaign theme, “Run am with your Padi of Life,” Aquafina encouraged participants to embrace the marathon experience alongside friends, teammates, and established running crews. The campaign celebrated the vital role of support systems in pushing individual limits and sustaining peak performance, recognizing that achieving fitness goals is often a collaborative effort.

Throughout the highly anticipated race, Aquafina maintained a strong on-course presence, ensuring that participants had access to ample hydration to help them maintain their energy levels and perform at their best. The brand’s on-ground activations added an extra layer of excitement for both runners and spectators, contributing to the overall vibrant and energetic atmosphere of the event.

By choosing to reward groups rather than individual runners, Aquafina strategically spotlighted the inherent value of shared goals and mutual accountability. The substantial N1 million prize not only elevated the competitive energy of the 10km race but also reinforced the importance of collaboration within Nigeria’s evolving fitness culture, encouraging runners to work together and support one another in their pursuit of athletic excellence.

Widely recognized as one of West Africa’s most prestigious road races, the Access Bank Lagos City Marathon once again attracted a diverse array of participants, including elite athletes, recreational runners, corporate teams, and passionate fitness enthusiasts from across Nigeria and beyond. Within this high-energy environment, Aquafina strategically positioned itself as a trusted hydration partner, emphasizing its commitment to supporting endurance and peak performance.

Speaking after the conclusion of the race, Funso Elubeku, Assistant General Manager at Seven-Up Bottling Company (SBC), the bottlers of Aquafina, eloquently captured the essence of the brand’s involvement. “The Access Bank Lagos City Marathon represents resilience, discipline, and the power of community,” Elubeku stated. “Through Aquafina, we ensured participants remained hydrated while celebrating the teamwork and support that help runners push beyond their limits. Rewarding the first ten finishers underscores our commitment to recognising dedication, performance, and personal achievement.”

Aquafina’s prominent presence at the marathon underscores its broader mission to actively promote healthy and active lifestyles and to support platforms that inspire healthier living across Nigeria. By engaging with the fitness community in a meaningful and impactful way, Aquafina is strengthening its connection with consumers and solidifying its position as a brand that is deeply invested in the well-being of the nation. The brand’s commitment extends beyond mere sponsorship, encompassing a genuine desire to empower individuals and communities to embrace a healthier and more active way of life.

The Aquafina initiative at the Access Bank Lagos City Marathon serves as a powerful example of how brands can effectively align themselves with positive social values, fostering a sense of community and inspiring individuals to strive for their personal best. By celebrating teamwork and rewarding collective achievement, Aquafina is not only promoting its brand but also contributing to the growth and development of Nigeria’s vibrant fitness culture.

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