Connect with us

News

Aquafina: 11 Years of Hydrating Lagos City Marathon Runners

Published

on

By

Lagos City Marathon Runners

By Love Oyedokun

For 11 consecutive years, Aquafina Premium drinking water has been a constant presence at the Access Bank Lagos City Marathon, providing hydration to thousands of runners. As the partnership enters its 11th edition, athletes, organizers, and fitness enthusiasts reflect on the significance of a decade of sustained support.

Cablenews24 reports that on February 14, the 11th Access Bank Lagos City Marathon kicked off with elite athletes and thousands of runners gathering at the starting line. Amidst the sea of participants, the unmistakable blue and white colors of Aquafina were visible everywhere – at the start and finish lines, hydration points, and in the hands of volunteers and marshals.

Since the marathon’s inception in 2016, Aquafina has played a vital role in ensuring that runners stay hydrated throughout the 42-kilometer course. As the event has grown in popularity, attracting participants from across Africa, Aquafina’s involvement has expanded to meet the increasing demand for reliable hydration.

This year, Aquafina’s campaign focused on the 10KM race with the theme “Run am with your Padi,” emphasizing the social aspect of the event. The brand’s message encouraged runners to participate with friends, training partners, or social groups, rather than competing professionally. The campaign was visible across outdoor and digital channels, reinforcing the sense of community and camaraderie that defines the marathon.

 Marathon Runners

Marathon Runners

For runners like Harriet Wonder, Aquafina’s presence on the course was a game-changer. “There was more than enough water and drink for everyone,” she said. “At intervals, there was always water, like if you wanted to drink 100 bottles of water, you’ll get it. Hydration was not a problem.”

Aquafina’s 2026 activation also introduced a N1 million reward for the first 10 “padi groups” to cross the finish line in the 10-kilometre fun run. This move recognized the contributions of everyday runners, who make up the largest share of participants, and added excitement to the community category.

Aquafina Hydrating Lagos City Marathon Runners

Aquafina Hydrating Lagos City Marathon Runners

The decision to reward grassroots participants reflected Aquafina’s awareness of the growing fitness culture surrounding the event. By valuing the contributions of recreational runners, the brand demonstrated its commitment to supporting the marathon’s energy and scale.

You Might Also Like:

-Breaking Down Barriers: FirstBank Unveils Revolutionary Single-Digit Interest Rate Loan for Nigerian Homebuyers

After 11 years, Aquafina’s presence at the Access Bank Lagos City Marathon has become an expected part of the event. The brand’s hydration stations are no longer just branded touchpoints but functional stops that runners plan around as they navigate the course.

As Nigeria’s recreational running culture continues to grow, Aquafina’s consistent support has helped sustain the infrastructure required to host thousands of runners. The brand has become an integral part of the marathon experience, earning its reputation as the “Padi of Life” – a trusted and reliable partner for runners and organizers alike.

About Cablenews24:
CableNews24 is a digital multimedia news platform featuring online news channel and a digital newspaper, covering Breaking News,  featuring articles on politics, technology, and general news.  We’re your trusted companion in navigating today’s fast-paced world, delivering everything you need to stay connected. From local happenings to global events, we deliver news that matters…Join the CableNews24 experience – where news meets convenience.

CableNews24 – News, Anytime, Anywhere.

For Advertisement, Event Coverage/MC, Public Relations, Story/Article Publication, and other Media Services, kindly send an email to:cablenews24.com@gmail.com OR Kindly call: 08023535955. To stay updated with the latest news stories, kindly visit cablenews24.com published by AAAANDREL GLOBAL SERVICES

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *